“With Piggyback, you can now effectively deliver items that were once considered undeliverable (coffee and lower priced items) that are either difficult to deliver or where the fee is more than the item cost itself,” Reddy told GeekWire. Seattleites have another app at their disposal for ordering food. MealPal uses a monthly subscription model and a catered food preparation process to offer daytime meals for less than $6 per day. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Order-ahead app Ritual announced year over year growth to more than 44,500 workplace teams added and 2x growth of restaurant partners, in addition to expansion into four new cities and the closing of a $70 million Series C.Ritual’s rapid growth is largely driven by workplace teams adopting its social ordering and delivery feature Piggyback. As we grew rapidly in the beginning, maintaining quality at mega-scale became the main focus. What would you do differently if you could multiply your team by a factor of 10 or 100 times? We built tools around this grander vision, and implemented rigorous processes so we can now scale quickly and easily. The company instead takes a percentage of the new, incremental revenue it drives. “We take great pride in the distinctive quality, value and services we offer to our tenants worldwide, and Ritual fits perfectly into our philosophy.”. Restaurants are able to leverage existing customers to effectively act as delivery persons for these orders. Ritual is designed so that colleagues and coworkers can easily enjoy the local eateries around them and feel like they are one team dining together,” says Ray Reddy, Co-Founder and CEO, Ritual. Get your pass and access all of the great sessions, including Bill & Melinda Gates Foundation Co-chair Bill Gates, Expedia Group CEO Peter Kern, Microsoft Chief Product Officer Panos Panay, and Dreambox Learning CEO Jessie Woolley-Wilson. If some vendors are more time-consuming than others to service, it may be worth building in additional charges for the attention. Restaurants on Ritual’s platform experience repeat customer visits and size orders increase up to 4x due to social features, ease of use and transparent pricing structure. But Ritual’s vendors are becoming more numerous and far-flung by the day. It was easy to train merchants and keep track of store hours and menu changes when there were just a few of them next door. Readers can also interact with The Globe on Facebook and Twitter . Let us know. I can’t give you an off-the-rack suit but give you the attention of a bespoke tailor. The company also offers corporate programs that allow employers to give employees Ritual credits. This is a space where subscribers can engage with each other and Globe staff. Once restaurants have one customer on Ritual, they are giving that customer a tool to save time when they order and pick-up, and turning that same customer into an advocate for its brand in the workplace, leveraging a network effect that drives additional lunch orders and  deliveries.”. Ritual’s founders need to spend time codifying their business’s culture and clarifying its unique values and behaviours if they want to be able to replicate the experience, for employees as well as for customers, in every location. 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Ray and his team are building a great business with a beautiful product that enables merchants to quickly digitize and grow revenues,” says Steve Leightell, Partner, Georgian Partners. This is a space where subscribers can engage with each other and Globe staff. The latest headlines and features from FSR magazine’s editors. “As part of our workplace amenity program Zo, Ritual creates a sense of community for our tenants, makes their day-to-day lives easier and boosts their productivity, and we’re excited to bring this experience to more Tishman Speyer locations globally,” says Rob Speyer, president and CEO of Tishman Speyer. The Challenge: How can Ritual maintain its service quality as it scales up? The need to recruit quickly to match rapid growth can mean compromising on hiring decisions, but in the long run, it’s worth it to take the time to ensure there’s a strong culture fit with all new hires. With actionable insights, operators can often double Customer Satisfaction Score (CSAT) metrics to keep more customers coming back. Mr. Reddy and his colleagues are pushing ahead on all fronts, but they don’t want to sacrifice the experience for anyone. Food Newsfeed is a trademark of Journalistic, Inc. Ritual was designed as a hyper-local service. You might also want to ask yourself whether you’re in the productivity business or convenience business. “The idea at a really high level is, can we make local commerce better if it were way, way faster, and we removed all the friction of waiting and in-store payment?” asks Mr. Reddy, who co-founded Ritual with Robert Kim. Ritual users pay no extra charges for their food, unlike food-delivery apps. Using radio trackers, scientists locate ‘murder hornet’ nest in Washington state — first ever in U.S. UW jumps to No. Carl Mercier, co-founder and chief executive officer of VarageSale, a virtual garage-sale app that allows users to buy and sell locally in their community, Toronto. Growing companies tend to underestimate the need for training and communication. This article was published more than 4 years ago. Have a scoop that you'd like GeekWire to cover? Every time a new menu item is added, somebody has to be dispatched to figure out the logistics of that menu item. 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Copyright © 2020 Journalistic Inc. All rights reserved. Will Relaxed Alcohol Regulations Stick Around After COVID-19? This past June, the 220-person company raised a $70 million Series C round in June led by Georgian Partners, with participation from existing investors Greylock Partners, Insight Ventures, and Mistral Venture Partners. With 3,000 restaurants across 10 markets, teams have access to pick-up from local eateries or national chains via a single mobile app. “Furthermore, Ritual makes it easy for teams to order and bring food back to the office for colleagues. The problem with that is, the less sophisticated the vendor, the more they stand to gain to work for Ritual and the more it costs Ritual to service that account. Co-founder Ray Reddy, middle, and general manager Craig Hunter use their app, Ritual, at the Toronto restaurant Portland Variety. How does Ritual avoid those problems? Ritual users pay no extra charges for their food, unlike food-delivery apps. 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