Its profoundly secular nature prevented him performing it himself, but when the Nightingales found themselves sharing a Florida hotel with the popular (and very secular) Hank Ballard and the Midnighters, Wallace offered them his song. No more rumba or beguine, cha-cha or tango. One evening in the late summer of 1961, I was invited to a teenage party at which a very pretty girl and I were the only ones who knew how to do the Twist. He needed another hit, and in May he was back in Cameo-Parkway's studio to record a song called Let's Twist Again, composed by Dave Appell with Kal Mann, Bernie Lowe's business partner and a former comedy writer. No more waltz, quickstep or foxtrot. The little black disc drops down and the needle finds the groove. As things turned out, it was only sleeping, and 1961 was destined to be the year of the Twist. The following day a competing film, Hey, Let's Twist, hit the cinemas, centring on the Peppermint Lounge, with Joey Dee featured as an ambitious young singer and Joe Pesci, a sometime guitarist with the Starliters, making his uncredited screen debut as a dancer in the club scenes (the Ronettes were to have been given roles as the Starliters' girlfriends, until the film's producers clocked their skin pigment). Let's Twist again Fifty years ago, a new dance craze swept the world and changed for ever the way people move. Suddenly the Twist was reborn, with a vigour that grew exponentially. And when I watch that Mad Men scene now, there's something in it I recognise from the teenage party of half a century ago: the faces, with their look of joy and discovery. What the Twist had done, however, was create a powerful hunger among modernist youth for new dance crazes based on the template of dancing on the spot, with no contact. The little black disc drops down and the needle finds the groove. "Let's Twist Again" is a song written by Kal Mann and Dave Appell, and released as a single by Chubby Checker. It's 1961, and a new era is dawning. Their fresh faces are registering surprise and delight. Owned by the Genovese crime family, and operated by one of its underbosses, Matty "The Horse" Ianniello, as part of a string of strip clubs and gay bars, it had acquired as resident band a young New Jersey group called Joey Dee and the Starliters. Suddenly almost every new record seemed to have Twist in the title, from future classics such as Sam Cooke's Twistin' The Night Away, Gary US Bonds' Twist, Twist Senora and the Isley Brothers' Twist And Shout, to countless examples of exploitative dross. "Let's Twist Again" is a song written by Kal Mann and Dave Appell, and released as a single by Chubby Checker. [1], Croatian singer Tatjana Cameron Tajči made a remake of the song in Croatian renaming it Moj mali je opasan. Checker also recorded the song in German as "Der Twist Beginnt" and in Italian as "Balliamo il Twist". A barely disguised low-budget rewrite of Rock Around The Clock, it was advertised with the slogan "It's twist-errific!" It was only a dance, for heaven's sake, but it opened up a world. Checker's The Twist topped the chart for a second time. 1 on the singles sales chart in France (from 13 November to 13 December 1961 and from 13 January to 9 February 1962). At the start of the year Checker had a second No 1 with another dance-craze song, Pony Time, but his next record was a flop. Jackie Kennedy, the epitome of the new carefree spirit of the post-Eisenhower era, did the Twist in a Capri nightspot. Ballard modified the melody and chords to fit the conventional 12-bar blues structure, and the following year, at the Cincinnati studio of King Records, the group committed the result to tape. Billboard pop chart (No.3 on Cash Box) in August of that year and subsequently reached No.2 in the U.K. in February 1962. The Twist is a dance for different times. This is something new. To its early adopters, it was history. The Twist already seemed to have gone the way of its predecessors, in double-quick time. But not for long. On West 45th Street in midtown Manhattan, a small nightclub called the Peppermint Lounge was setting aside its past as a sleazy leather bar. And so along came the Locomotion, the Fly, the Madison, the Hitch Hike, the Watusi, the Hully Gully, the Frug, the Stroll, the Monkey, the Dog, the Mashed Potato and countless others, including that nameless creation, beloved of mods, in which all movement was reduced to the merest twitch of one knee and a barely perceptible shrug of the shoulders: it was, as New Orleans R&B singer Chris Kenner would proclaim in 1962, the Land Of 1,000 Dances indeed. Within seconds the younger set of Mad Men characters, gathered after work in their three-button suits and twinsets to celebrate the acceptance of Peggy Olson's first stab at copywriting by her bosses at Sterling Cooper, are dancing on the floor of PJ Clarke's Third Avenue bar. Checker rerecorded Let's Twist Again in German, for an audience also dancing to Der Liszt Twist. Doormen were being bribed to secure admission for celebrities emerging from Rolls-Royces. The song appears on the soundtrack of the 2011 film The Help. It won particular favour in Baltimore, where the audience at a TV show for local teens made up a dance to go with it. [2], The song was covered in French by Johnny Hallyday. Arthur Murray, the dance teacher, added it to his curriculum, setting an example followed with some reluctance by Fred Astaire's nationwide chain of academies. Billboard pop chart (No.3 on Cash Box) in August of that year and subsequently reached No.2 in the U.K. in February 1962. On the dancefloor, the Twist – which had enjoyed a brief vogue among America's teens the previous summer – is enjoying a second coming that will sweep the world and change the way people move. The job of making the record was given to Dave Appell, a former dance-band guitarist who had become Cameo-Parkway's house arranger. By the end of the year, however, it had been forgotten. Appell changed the underlying rhythm from the jazzy shuffle of Ballard's original to an even eight-to-the-bar feel derived from Latin music – a pattern that became identified as the Twist beat – and inserted a gritty tenor saxophone solo. Fifty years ago, a new dance craze swept the world and changed for ever the way people move. No one knows how the Twist began. The singer gave the audience his famous advice on how to master the dance – "Just pretend you're wiping your bottom with a towel as you get out of the shower, while putting out a cigarette with both feet" – and a month later the record was No 1 in the national charts.

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