On-air since 2004, each week host Moz Taylor mixes up a blend of the best jazz (the latest releases to classic tracks) with Roots Blues, Acid Jazz, and World Music. It brings a lot of good energy and I think a lot of people feel that way. You could tell by the desk or by somebody’s jacket that it came from the showroom and they would ask me to take it down. Modern Notoriety provided disposable cameras with Adidas branding and models posed throughout different locations of the city sporting a brand-new Adidas line set to launch this fall. But, I decided to use the name Modern Notoriety to my advantage and not pigeon hole myself to just being a sneaker website. This experience was unique in its own right because the only promotion that was done for this event was via Instagram showing the real power that Modern Notoriety has with its followers. Sneakers were my foundation and I was able to bring a sneaker approach to Modern Notoriety. Shit ain’t over, we just getting started. Sorry, your blog cannot share posts by email. Vince went to school at Robert Morris and one of his school assignments was to interview someone in the industry he was looking to get involved with. Even with the sneaker stores here on the west side where a lot of sneaker stores exists, or used to exist because a lot of Mom and Pop shops have closed. Oscar’s affiliation with SRNC started in the early parts of 2011 when he approached Scheme and DJ Scend with some videos of himself playing guitar over Scheme’s “Billion Dollar Dream” video. I left Sneaker Files in 2009 and started freelancing for Nice Kicks for a little bit. If anyone follows Modern Notoriety, they see your guys connection with Adidas. For the Wolf Grey 5’s, I was basically the first one to leak that photo of that one pair. People don’t want to read any more. I think that the new leaf has turned already and a lot of the traditional ways of appreciating sneaker culture have come and gone. It gave the chance to have thousands of people getting to view different individual’s work based off the idea of allowing a group of people the opportunity to take pictures at one event from a myriad of perspectives. I think that if it wasn’t for Jordan’s then sneaker culture would not exist, 100%. He came over to interview me and was so excited. Modern Notoriety Twitter: @ModernNotoriety Facebook: Modern Notoriety Instagram: @modernnotoriety Founder/Chief Editor Oscar Castillo info@modernnotoriety.com. Lizzie: How would you describe Chicago’s sneaker scene? People wouldn’t be into Jordans if it wasn’t for the city. (This interview has been edited for brevity and clarity.). From my knowledge and social media, this street walk is a great opportunity to put on your best fit, to bring your camera, and last, but not least, show your talent. NikeTalk was more for the older heads. I think branding should be one of your first priorities because you want people to attach all of your successes to that one thing. ( Log Out /  Stores started approaching him saying “Hey listen, you buy a lot of stuff from us. Oscar: So my aim with MN Lab is to eventually become an agency, do activations, and just create content for brands. Branding is super important. Modern Notoriety has become one of the bigger publications, but what do you see in the future for Modern Notoriety? During the event Owner and Founder of Modern Notoriety, Oscar Castillo, could be heard saying on the microphone, “Shoot your shot”. When Self Conscious closed, I start working at Akin, which one of my friends opened and I worked for him. Tangentially Speaking with Christopher Ryan. Rene came on board at Modern Notoriety on the design and merchandise side. The title had nothing to do with sneakers. I was actually writing for a big site at the time called Sneakerfiles. The idea is to put your talent to work, while also enjoying yourself. What’s up everyone, my name is Oscar Castillo. Every week Collider will be providing new episodes of content from all their shows on this Factory feed. You are literally on the ground, getting shit done. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Stop watching Lost, put down the fucking Netflix, and just go for it. Brandon saw what we did with Finish Line and asked if we could help with Adidas. Do you feel a responsibility with Modern Notoriety to create that space for everyone else within the sneaker world? In the end, it seemed everyone left feeling inspired and a hunger to shoot their shot. I was leaking shit for like two years. In a way, it was a journalistic approach to sneakers. Matt, who is a good homie of mine now, him and I didn’t really mess with each other because I was leaking a bunch of shit. Change ), You are commenting using your Facebook account. Could you introduce yourself for people that don’t know? Subscribe here to get our latest movie reviews, takes on the breaking news from the industry, film commentaries, editorials, and our weekly film podcast hosted by Collider.com Senior Film Editor Matt Goldberg. Shortly after the event and networking were over there was the opportunity to go on Instagram and see all the photos that people posted, even though a lot of people were shooting the same picture everyone came out with different photos and made each photo their own. Now-a-days, sneaker shots are the thing, but back in the day, it was all about the pickup shots and who bought the dopest gear. How was life growing up? Collider is the ultimate entertainment platform for the true fan, providing access to the most engaging movie, television, and gaming content from a host of trusted social influencers. Change ), You are commenting using your Twitter account. When the event was all said and done the people that attended got together and had a dance off; you could feel the happiness and the joy that everyone had just been around people with the same energy and passion as them. On Sunday, May 6, 2018, Modern Notoriety teamed up with Adidas Originals to present “Through the Lens” it brought together photographers, fashion, and sneakerheads together to capture the city of Chicago through the lens of how they see fashion and photography. Oscar: Damn, okay. View Oscar Castillo’s profile on LinkedIn, the world's largest professional community. I know you didn’t have a sample. The first dunk exchange came here in 2007. People aren’t going to go backwards. I zigged while everyone else zagged. As a collector, he was just appreciating the fact that these were like samples. I never thought I would get into the realm of clothing, but people love it and that’s something we are going to continue growing. Sign up for our newsletter. Lizzie Kassab, StockX: Thanks for sitting down with us today. I had a bit of an issue at the beginning because there was no correlation between Modern Notoriety and sneakers. Just have a good, super cool vibe environment because if you’re comfortable you’re going to be able to do a better job at making cool shit. Third World Born Chicagoan pursuing all things pursuable. Also, this was the same time the retro era started to come in heavy, around 2005-2006. Oscar Castillo, Modern Notoriety: My name is Oscar Castillo and I’m the founder of Modern Notoriety. Copyright @ 2020 Pursuit Of Dopeness. If you were in a dark room, it would be like Kurt Cobain all day, you know? I’m only able to play this life one time. All Rights Reserved. Better together. Life growing up for me had its ups and downs. Building a personal space for other people… cultivating community. Today, with its founder as one of the nation’s most respected individuals in the sneaker community, Modern Notoriety is one of the nation’s most influential online sneaker magazines with a track record of over 15,000 site hits a day. I had to be on my game. The principal is Oscar H Castillo from Chicago IL. He said Cement 3’s aren’t coming out in January 2011 and I said “yes they are, yes they are.” Boom, first few photos started coming out and it just backfired on him like “Bro! It all goes back to Jordan, absolutely. Oscar: I think Chicago has one of the most influential sneakers scenes. I had a friend who was a lawyer and he was just always buying samples and shit. For Oscar Castillo it wasn’t so nice. Change ), You are commenting using your Google account. We met up with Oscar at his Chicago headquarters to talk about his inspirations growing up, how his creative career has manifested and what’s next for Modern Notoriety. A friend of mine named Rob introduced me to Rene and we ended up meeting at a coffee shop. When I was going to Oakton Community College I remember seeing this girl wearing the Jordan 20’s and noticed everyone else around me wear them. Change ), You are commenting using your Facebook account. All-Star Weekend is our biggest focus. Change ). Lizzie: Whats next? How did you first start getting involved with blogging? ( Log Out /  The crazy part about it was you get all ages, all different kinds of people participating and a lot of them said to me like “Man, we’ve been waiting for something like this.”  We see ourselves as leaders in the culture and we want to set that example. Seeing eighty kids lined up outside of a sneaker store on a Saturday morning may come as a shock or seeing kids spends upwards of two thousand dollars for a pair of shoes it can lead to a little confusion. Content or marketing more important? ( Log Out /  The next 7 years were dedicated to his growing passion as he began to learn how to play on his own; listening to the groups who had influenced him and eventually being able to play along note-by-note to their music. During this time he explored music a lot, gaining a big interest in the hip hop culture as well as dabbling with production and finally, his obsession for sneakers. I helped set it up and took photos of the event and the table displays.

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